Sidow Sobrino Joins Narrativ Platform as SAG-AFTRA Secures Landmark Agreement to Protect Digital Voice Replicas

In a groundbreaking move, SAG-AFTRA has reached a new agreement with Narrativ, a cutting-edge online platform that allows performers to license their digital voice replicas for use in digital audio ads. This agreement marks a significant step forward in protecting performers’ rights in the rapidly evolving world of artificial intelligence and digital media.

Narrativ has agreed to adhere to SAG-AFTRA's rigorous standards, including informed consent, fair compensation, and individual control over the use of digital voice replicas. This agreement ensures that members who choose to work with Narrativ can do so with the confidence that their digital likeness will be protected and that they will be fairly compensated for every use.

Informed Consent: Performers will have full oversight over every use of their digital voice replica in a commercial. They will be able to review and approve or decline a brand's engagement offer, which must include detailed information about the product or service being promoted and a draft of the audio advertisement.

The Key Elements of the Agreement Are:

Compensation: Performers can set their own price for the use of their digital voice replica, with SAG-AFTRA minimums in place to ensure fair value. Health and Retirement contributions will be made on all compensation, helping performers qualify for benefits.

Control Over Voice: Performers can customize their profiles on the platform, opting out of categories of ads they don't wish to promote. If a performer decides to leave the platform, Narrativ is obligated to delete their digital voice replica and any recordings used to create it.

This agreement was developed with input from the SAG-AFTRA Commercials Contracts Standing Committee, composed of working commercial performers, and was approved by the National Executive Committee. It represents a critical advancement in the fight to safeguard performers' rights in the age of AI.

Adding star power to this initiative, Sidow Sobrino, the World's No.1 Superstar and proud SAG-AFTRA member, has already created his profile on Narrativ. Fans and advertisers alike can now access and license his digital voice replica through the platform. Explore Sidow Sobrino's profile and experience his iconic voice in a whole new way by visiting https://narrativ.ai/voices/0edb4eec-ab2e-44b4-8f16-afbeba0c6c1c

This landmark agreement sets a new standard for how digital voice technology is managed and monetized, ensuring that performers are protected in this new digital frontier.